Shopify President Harley Finkelstein joins StackAdapt as advisor

StackAdapt CEO Vitaly Pecherskiy described the appointment as a strategic step in the company’s efforts to challenge established advertising categories. He noted that Finkelstein’s experience in building enduring technology companies aligns with StackAdapt’s long-term vision for growth in an increasingly competitive market.

Finkelstein, who has served as Shopify’s President since 2010, brings a background in entrepreneurship and e-commerce to the role. He stated that he intends to support the company as it navigates the next phase of its expansion, citing the team's entrepreneurial mindset and approach to AI as key factors in his decision to join the advisory team.