The fresh capital will fuel the firm’s commercial expansion and go-to-market strategy, while supporting ongoing investments in engineering and product development. This latest injection follows a $2 million pre-seed round closed in December 2025, signaling rapid growth for the platform among major retail players.
Already adopted by brands including Flying Tiger, Konges Sløjd, Matas Group, and COOP Trading, the software seeks to replace manual, spreadsheet-heavy workflows. According to Complir CEO Gustav Bang, the technology is aimed at removing one of the primary operational bottlenecks in global trade. By centralizing regulatory data, the platform allows compliance teams to accelerate product roadmaps and minimize the risk of circulating non-compliant goods. General Catalyst partner Samuel Beyer noted that the system effectively turns scattered compliance work into a single, reliable record, enabling retail operations to match the speed of modern product development.
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