The program connects eligible ISSA Certified Personal Trainers directly to Life Time’s recruitment pipeline through the Career Connect platform. For Life Time, which is currently undergoing a significant growth phase with new athletic country club openings scheduled through the end of 2026, the partnership addresses the urgent need for a steady supply of qualified talent.
Warren Heffelfinger, CEO of ISSA, noted that the collaboration aims to transform education into scalable employment by aligning certification standards with workforce demand. Similarly, Dustin Greenig, National Director of Business Operations at Life Time, stated that the initiative provides the company with efficient access to a vetted pool of professionals trained in coaching fundamentals and client safety. This model represents a broader shift within the fitness industry, where educational credentials are increasingly serving as a formal entry point into structured career opportunities.
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