Boot Barn Digitizes Product Development with Centric PLM

The implementation, finalized on schedule and within budget, replaces fragmented workflows with a centralized architecture. By consolidating design, merchandising, and technical documentation into a single source of truth, the retailer intends to manage increasing product complexity without sacrificing speed. This digital foundation simplifies compliance and certification tracking, ensuring critical information remains accessible throughout the entire product lifecycle.

Christine Wegmann, Director of Exclusive Brands Strategy, noted that the platform has already transformed team collaboration by enabling faster, data-driven decision-making. As Boot Barn continues to scale its private label offerings, the company plans to leverage this infrastructure to maintain operational agility. Centric Software CEO Fabrice Canonge stated that the partnership aims to support the retailer’s disciplined growth strategy by connecting internal teams through a more efficient, technology-driven workflow.