Laird Superfood Appoints Mark Johnson as CFO

Johnson’s appointment comes as Laird Superfood looks to integrate recent acquisitions and refine its operational discipline. CEO Jason Vieth noted that the company requires the specific brand-scaling expertise Johnson developed during his career, which includes roles at Champion Petfoods, Danone/WhiteWave Foods, and The Pepsi Bottling Group. Previously, Johnson served as Vice President of Finance for North America at Tropicana Brands Group.

Reflecting on his move to the company, Johnson emphasized the potential for scaling the brand’s existing platform. He stated that his primary focus will be translating the company's current market momentum into durable financial performance as it navigates its next phase of development.