Alix Earle on the Professional Fallout of Hiring Her Best Friend

The collaboration began with a simple premise: Earle needed help with her booming content schedule, and Carden, then living in Aspen, seemed like the ideal candidate to join her on the road. Earle admitted that at the time, she was still learning how to navigate the role of an employer. She struggled with the internal conflict of delegating tasks, fearing that directing her friend would come across as rude or demanding. This hesitation, coupled with a lack of clear operational boundaries, resulted in frequent logistical friction, particularly regarding Snapchat content and shared media albums.

As Earle’s career intensified—marked by projects like Dancing With The Stars—the professional strain began to weigh heavily on their personal bond. The influencer confessed she initially avoided the necessary confrontation, resorting to silence rather than ending the arrangement directly. The tension finally broke during a trip to Aspen, where the two reached an understanding that parting ways professionally was essential to preserving their friendship. Both parties ultimately described the decision as a relief, confirming that separating their careers allowed them to return to their original dynamic without the baggage of missed expectations.