The new lineup, which includes RGB MiniLED TVs and AI-monitored climate control, focuses on practical application rather than novelty. The air conditioning units utilize human presence radar to map user habits, while the televisions transition into interactive fitness hubs. These appliances aim to simplify chores through automated intelligence, supported by a virtual AI assistant that adds a layer of personality to the user interface.
This product rollout coincides with a broader effort to align with European interests. CHiQ has leveraged its role as an official data partner for the FIS Ski Jumping World Cup to bridge the gap between high-tech manufacturing and regional cultural touchpoints. The company is pairing these athletic associations with a strategic partnership alongside European brand Grundig, which debuted its own collaborative lineup at the event. By blending Chinese design elements with local sports and lifestyle habits, CHiQ is attempting to transform from an external exporter into a fixture of the regional market.
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