Paul Borrett joins Unity Coffee to steer self-service technology

Unity Coffee founder Scott Martin confirmed the appointment, noting that Borrett’s experience in building large-scale machine-to-machine infrastructure is essential for the firm’s next stage of growth. The company is currently moving beyond standard coffee hardware to develop an integrated intelligence platform capable of predictive maintenance and adaptive customer engagement. Martin emphasized that Borrett’s background is uniquely suited to the scale of the digital spine Unity is building, which connects bean-to-cup processes with real-time analytics and personalized mobile applications.