From Cosplay Hobbyist to Digital Entrepreneur

Chan first found an audience on TikTok in 2019, sharing cosplay content while navigating health challenges and a stint as a retail worker. By 2020, she pivoted to subscription-based content, blending her genuine passion for games like Genshin Impact and Honkai: Star Rail with a professional approach to character portrayal. Today, she commands a following of over two million across various platforms, with Instagram serving as her primary revenue generator.

The work behind the screen is far from glamorous. A single costume requires meticulous attention to makeup, wigs, and accessories, often involving significant personal investment. Chan frequently reinvests her earnings—which can peak at $80,000 in a single month—back into her production, including a personal collection of anime figures and gaming merchandise. Her signature style, characterized by a penchant for dramatic heels, has become a staple of her identity, though she remains pragmatic, preferring affordable footwear over luxury labels.

Despite her massive digital footprint, the reality of her profession is isolating. Chan describes a constant tension between her public visibility and the need for personal privacy, especially after stalking incidents forced her to tighten security around her family and home life. She maintains strict boundaries at conventions, wary of the line between professional engagement and personal intrusion. Surrounded by her four cats in a quiet home environment, she finds the escapism of cosplay remains the most consistent element of her life, anchoring her career in the same imaginative worlds that first inspired her to start.