The company’s AI Companion Suite integrates this intelligence into kitchen management, garment care, and climate control. In the kitchen, the system analyzes available ingredients and personal preferences to suggest recipes, subsequently synchronizing the refrigerator and oven to guide the cooking process. Similarly, laundry cycles now automatically detect fabric types to adjust washing and drying protocols, while the UR9 unit manages home energy and airflow based on real-time occupancy.
Beyond its residential technology suite, Hisense solidified its long-term marketing strategy by announcing a partnership with UEFA EURO 2028. This deal marks the brand's fourth consecutive collaboration with the European Championship. These initiatives arrive as the company maintains its market lead in the 100-inch and larger television segment, a position it has held since 2023.
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