Askpolly Secures $3 Million to Automate Market Research

The company plans to deploy the capital to accelerate product development and drive its go-to-market strategy across the United States. Askpolly’s platform distinguishes itself by filtering out noise such as bots, influencers, and paid content, constructing samples that align with census demographics. This approach allows brands to bypass the weeks-long wait associated with standard market research.

Currently, the tool is utilized by more than 200 companies, including McDonald’s and Mastercard, to handle tasks ranging from creative message testing to audience analysis. According to co-founder and CEO Erin Kelly, the platform addresses a critical disconnect where existing market research fails to capture the nuance of how modern consumers communicate. Nick Adams, managing partner at Differential Ventures, noted that while large language models excel at data extraction, askpolly fills a vital gap by providing statistically defensible recommendations that businesses can trust for decision-making.