Gal Gadot Secures AI Protections in Six-Month Contract Battle

During a recent appearance on the Happy Sad Confused podcast, Gadot detailed the extensive measures taken to preserve the authenticity of her work in director Doug Liman’s forthcoming project, Bitcoin. Rather than relying on standard production agreements, her legal team mapped out every conceivable scenario where generative technology might alter her performance. The resulting contract was so comprehensive that SAG-AFTRA reached out to her attorneys for guidance on updating industry-wide protections.

This move places Gadot among a growing cohort of A-list talent taking aggressive stances against the encroaching use of machine-generated likenesses. Matthew McConaughey recently secured trademarks for his voice and iconic catchphrases to block unauthorized AI imitations, while public discourse regarding digital interference in cinema has intensified. Critics and industry veterans alike, including Jodie Foster, have begun flagging mainstream films—such as the racing drama F1—for feeling formulaic or machine-assisted, adding pressure on studios to maintain human-centric creative standards.