The brand renewal centers on the concept of “the bright energy of movement,” manifested through a vibrant palette of yellow, purple, and coral. This color-coding strategy serves a dual purpose: yellow identifies daily-use items, while purple marks the premium Tinkle Everglow line. Designers implemented a recurring graphic motif intended to mirror the rhythmic motion of hair removal, supported by standardized typography and photography guidelines that unify the brand’s digital and physical presence.
Beyond aesthetics, the update incorporates material innovation. The Tinkle Everglow series now utilizes 96% post-consumer recycled plastic in its handles, balancing environmental goals with the technical precision of DORCO’s proprietary stainless-steel blades. By standardizing these visual and functional elements, the company aims to solidify Tinkle’s positioning as an essential grooming staple for women in their 20s and 30s across its global markets.
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