The expansion reflects a strategic push to align with consumer demand for beverages that bridge the gap between indulgence and nutritional utility. According to Kate Morgan, Vice President of Marketing at Jamba, the platform aims to transform standard menu items into premium experiences by offering greater flexibility in how guests customize their daily habits.
These toppings are now available at participating locations nationwide. Pricing for the standard Cloud Whip starts at $0.50, while the protein-enriched version begins at $1.00, though final costs will vary by market. The rollout coincides with the debut of new Cloud Whip-Topped Blended Coffee, marking the latest iteration of the brand’s efforts to diversify its beverage lineup since its founding in 1990.
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