The Leicester launch follows successful openings in Sheffield and Derby, signaling a fresh start for the brand under new ownership. Acquired in late 2025 by an investor group led by former The Body Shop and Molton Brown CEO Charles Denton, the company is targeting a total of 15 new UK sites throughout 2026.
Central to the new retail concept is a free-to-use Creator Studio, designed to host local influencers, charities, and community groups. Charles Denton described the expansion as a response to the strong identity and creativity found in cities like Leicester. For Highcross Centre Director Michelle Menezes, the opening represents a full-circle moment, as the store team includes several staff members who worked at the location prior to the company’s previous closure.





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