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Emma Griffin joins FoundIt! after 16 years at John Lewis

Emma Griffin joins FoundIt! after 16 years at John Lewis

After a 16-year tenure at John Lewis & Partners, Emma Griffin has transitioned to the startup sector, joining the e-commerce search specialist FoundIt! as Customer Success Lead. The move marks a significant shift for the former product manager, who now focuses on intent-led AI solutions for major global retailers.

Griffin’s arrival coincides with a period of momentum for FoundIt!, which was recently ranked tenth in the inaugural RTIH Retail Technology Hot 100 list. Reflecting on the career change, she noted that while moving from a legacy retail giant into the world of AI felt like a significant leap, the new role quickly began to feel like home.

In her new capacity, Griffin aims to apply her deep experience from the retailer’s perspective to help brands like Marks and Spencer, B&Q, and Neiman Marcus optimize their digital search capabilities. She emphasized that the value of the platform lies in its ability to enhance customer discovery without requiring retailers to overhaul their existing technical infrastructure. The appointment is one of several high-profile shifts currently reshaping the retail technology landscape.

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