EE Launches In-Store Safety Sessions for Parents Ahead of School Term

The program offers parents one-to-one consultations with trained staff to configure parental controls, manage app settings, and discuss strategies for healthy digital habits. This service, which will remain available throughout the academic year for refresher sessions, aims to bridge the gap between home and school routines. EE has also collaborated with educator Matthew Burton to produce a digital 'homework sheet' designed to spark constructive conversations between parents and children regarding smartphone boundaries.

Research underscores the urgency of the intervention, with 90% of secondary teachers noting shortened concentration spans and 85% citing online-originated conflicts as a primary source of classroom disruption. While 72% of students report increased friction with parents over device usage during the holidays, many guardians feel overwhelmed by the rapid pace of technological change. By moving this support to the high street, EE hopes to provide a tangible resource for those struggling to balance the benefits of connectivity with the risks of harmful online content.