College Colors Day 2026: Fans Prepare to Wear Their Allegiances

This year’s theme, "Make Your Loyalty Impossible to Miss," aims to highlight the personal narratives behind team devotion, ranging from long-standing game-day superstitions to milestone events tied to school identities. Professional kicker and content creator Donald De La Haye, a University of Central Florida alumnus, is fronting the campaign to encourage fans to showcase their pride across social platforms.

Beyond the display of apparel, the event offers tangible incentives for participants. Fans can enter a sweepstakes through September 6 for a trip to the 2027 College Football Playoff National Championship in Las Vegas. Retail partners are also fueling the momentum with significant discounts: DICK’S Sporting Goods is offering 25% off select NCAA apparel through September 5, while Fanatics will provide up to 60% off college gear on the day of the event. According to Nicole Armentrout, senior vice president of marketing at CLC, the goal is to celebrate a form of fandom that remains unapologetic regardless of the setting—whether at the office, on campus, or at home.