IT veteran Peter Frost joins Primark after 22 years at Greene King

Frost began his career at Greene King as a one-year fixed-term contractor in his twenties. Over the following 22 years, he ascended to a senior leadership position, managing support teams and overseeing critical infrastructure projects. Reflecting on his departure via LinkedIn, Frost noted the personal and professional evolution he experienced during his time at the company, crediting his colleagues for providing the guidance necessary to navigate his growth from a junior hire to a seasoned executive.

Following a brief period of leave to spend time with his family, Frost officially commenced his duties at Primark on September 1. He expressed enthusiasm for the new chapter, stating that he hopes his tenure at the value retailer will prove as rewarding as his long-standing commitment to the pub and brewery business. His move is the latest in a series of high-profile leadership shifts across the retail and technology sectors as companies look to strengthen their operational service capabilities.