The rollout utilized Vusion eSEL technology, with installation handled by delivery partner Renovotec. Infrastructure support for the extensive project was provided by Elecomm, MADIC UK, and Evolve. Anthony McCarron, Projects, Propositions & Comms Manager at Asda, credited the successful delivery to the collaboration of numerous internal and external stakeholders, specifically highlighting the leadership of Daniel Pelissier in keeping the deployment on schedule and within budget. The implementation represents a significant shift for the retailer's convenience division, replacing manual paper-based pricing with digital displays to ensure greater agility in store management.
Asda completes rollout of electronic shelf labels across 550 stores
Asda has finalized the deployment of electronic shelf labels across its entire convenience store network, including Asda Express locations and its petrol station estate. The project, which spans over 550 sites, aims to streamline pricing updates and improve operational efficiency for both store staff and customers.
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