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Gerri Martin-Flickinger Joins Victoria’s Secret Board

Gerri Martin-Flickinger Joins Victoria’s Secret Board

Victoria’s Secret & Co. has appointed former Starbucks Chief Technology Officer Gerri Martin-Flickinger to its board of directors. The move signals a strategic shift for the retailer as it looks to integrate advanced technical expertise to bolster its ongoing Path to Potential initiative and modernize the customer experience.

Martin-Flickinger brings a deep background in organizational change and innovation to the company. In a statement following the appointment, she noted that her focus remains on leveraging technology to drive business outcomes and refine how the brand engages with its market. Her addition comes as the company seeks to secure long-term value through a refreshed digital and operational strategy.

In related industry news, the apparel brand Skims has bolstered its own leadership team by naming Annika Pieridou Ocharan as its new Retail Operations Director for the EMEA region. Ocharan, who previously spent over a decade at Victoria’s Secret, will oversee the scaling of retail operations for the Kim Kardashian-founded label.

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