Northern Gym Equipment marks year of explosive growth on Decathlon

The partnership has proven to be a significant engine for growth, with Northern Gym Equipment (NGE) securing a top-selling status for home fitness gear on the platform within its first six months. The company’s range now spans strength training, functional fitness, and specialized equipment for disciplines including CrossFit, Hyrox, and Pilates. Following this digital success, NGE has begun transitioning select products into physical Decathlon stores as part of the retailer’s showroom initiative.

Mahavir Singh Nerwan, Co-founder and Director at NGE, attributed the 4.5-fold revenue increase to the brand’s ability to scale rapidly while aligning with Decathlon’s established customer base. Jamil Popat, Key Account Manager Leader at Decathlon, noted that the collaboration has extended beyond simple product listings. The two companies have worked in tandem on marketing strategies and promotional activities, with core items like hex dumbbells, cast iron kettlebells, and storage racks consistently driving volume.