Manchester United Appoints James Moore as Head of E-commerce

Moore joins the Premier League giant following his most recent tenure at the fashion retailer END. His background is rooted in digital transformation and consumer-facing retail strategy, skills the club is looking to leverage as it refines its online operations.

Before his time at END., Moore built a reputation for managing complex e-commerce environments at AllSaints and Liberty. His move to Old Trafford underscores a broader trend of sports organizations seeking expertise from the retail sector to modernize their digital fan engagement and merchandise platforms.