The first phase, running October 11–14, focuses on consumer electronics and gaming with a heavy emphasis on hybrid work hardware. As the market for this sector is projected to reach $52.4 billion by 2031, exhibitors are prioritizing compliance with tightening EU regulations. Suppliers in the power zone are already showcasing products aligned with the upcoming Digital Product Passport mandates, aiming to help international buyers navigate certification hurdles before the 2027 deadlines.
Running October 18–21, the second phase shifts toward AI integration and the circular economy. Tencent will debut its agent portfolio, including WorkBuddy and Marvis, while a new pavilion dedicated to the circular economy will highlight certified used electronics. By partnering with firms like Zhuan Zhuan and Aihuishou, the event aims to bridge the gap between high-tech innovation and sustainable compliance standards, offering a specialized look at products that meet EU WEEE requirements.
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