SPLICE Software Splits Operations to Target Retail and Insurance

Since its founding in 2006, the firm has focused on omnichannel communication, utilizing voice, text, and AI-driven tools to manage customer relationships. By narrowing the organizational focus, SPLICE aims to accelerate product development tailored to the unique regulatory and operational demands of its two largest client bases.

CEO Tara Kelly described the shift as a direct response to client feedback accumulated over the company’s twenty-year history. While the organizational structure is changing, the company promises continuity in existing service agreements and account management. Investors and clients should expect a series of new product launches and collaborative development opportunities throughout the remainder of the year as the company transitions into this industry-specific framework.