LaserAway Marks Two Decades of Growth With 229th Clinic Opening

Founded by Dr. Roy Winston alongside brothers Scott, Brock, and Todd Heckmann, the company bypassed the franchise model to maintain private control over its nationwide footprint. Today, the brand operates across 36 states, relying on a workforce of over 700 nurses and a medical board led by Chief Medical Officer Dr. Will Kirby. According to CEO Scott Heckmann, the strategy focused on democratizing dermatological services that were once reserved for a select few.

The new Florida facility offers a comprehensive menu of non-invasive procedures, ranging from Botox and dermal fillers to body contouring services like CoolSculpting and Thermage. All treatments are performed by licensed medical professionals, reflecting the company’s emphasis on combining clinical precision with retail convenience.