Jen Atkin on the Move Toward Effortless Fall Style

Atkin, the founder of the haircare brand OUAI, emphasizes that the season’s most successful styles will prioritize simplicity over rigid, manufactured aesthetics. She advises against the common DIY impulse to cut bangs at home, instead encouraging clients to find a trusted stylist who understands their specific face shape and daily routine. Her philosophy centers on keeping hair clean and hydrated, which she notes is the secret to maintaining a style for multiple days without excessive intervention.

Looking toward the upcoming Emmys red carpet, Atkin anticipates a resurgence of chic, short cuts and a return to 90s-era minimalism where the fashion takes center stage. Beyond her professional insights, she balances a demanding career and motherhood by maintaining a rigid, predictable household schedule. This commitment to organization extends to her personal care, as she recently partnered with Swiffer to promote their Hair Magnet, a tool she describes as a long-overdue solution for managing the daily shedding that often plagues busy homes.