Polytag Taps Suzie Dekker to Lead Business Development

At Polytag, Dekker will focus on expanding the reach of the company’s digital platform, which bridges the gap between physical retail products and consumer interaction. By utilizing QR codes on packaging, the technology provides brands with granular insights into consumer behavior while simultaneously enabling direct communication channels for recycling guidance and loyalty campaigns.

CEO Alice Rackley noted that the appointment comes as the company scales its operations to meet rising market demand for connected packaging. Dekker’s background in data-led platforms is expected to assist brands in transforming static product touchpoints into active sources of consumer insight and sustainability reporting.