Sofie Ovesen Appointed Head of Commercial Finance at Sitoo

In her new position, Ovesen will focus on scaling the company’s SaaS platform while collaborating with global teams to refine business strategy and sharpen financial insights. Reflecting on the move, she noted her excitement to join the firm as it continues to expand its footprint in the omnichannel retail sector. Prior to her time at Paligo, Ovesen held a position at Kleer, building a background in financial management that the company aims to leverage during its current growth phase.

Sitoo’s inclusion in the RTIH Retail Technology Hot 100 list highlights its role in the shifting retail landscape. The list, curated by RTIH founder Scott Thompson and evaluated by a panel of industry experts from organizations including Walmart, JD Sports, and Boots, recognizes technology providers that successfully address complex retailer pain points. The selection process prioritized technical innovation, strategic problem-solving, and proven traction within the market.