Toolstation rolls out omnichannel gift card system with Edenred

The integration utilizes Edenred’s API-based platform to provide end-to-end processing without the need for third-party redirects. By embedding the technology directly into its existing checkout systems, the retailer enables real-time balance inquiries and instant card top-ups. The system also grants Toolstation access to dedicated analytics dashboards, allowing management to track customer behaviour, breakage rates, and the performance of specific promotional campaigns.

Rehana Mitha, Managing Director at Edenred Payment Solutions, noted that the project moved from initial planning to full store deployment in eight weeks. The collaboration aims to remove friction from the shopping experience, whether consumers engage with the brand in-store or through digital channels. Beyond immediate retail utility, the infrastructure is designed to support future B2B and community-focused initiatives as the retailer seeks to strengthen long-term customer loyalty.