Walker Hayes and Canidae Partner for National Dog Day Campaign

The campaign centers on a custom track titled "Love is a Four-Legged Word (Heartland Version)," which Hayes wrote and performed alongside his own dogs, Copper and Puckett. The song aims to capture the unscripted bond between owners and their pets, serving as the audio backdrop for the launch of Canidae Heartland. Produced in Brownwood, Texas, the new food line utilizes chicken, salmon, or lamb as primary ingredients while excluding corn, wheat, and soy.

Beyond nutrition, the initiative emphasizes community impact. Canidae has committed to donating 1% of all Heartland retail sales to the American Red Cross to assist with disaster relief and emergency services. According to Chad Priest, a division vice president at the Red Cross, the collaboration highlights the importance of neighbors supporting one another during crises. The Heartland products are currently rolling out to select Walmart locations and are available through the retailer's online platform.