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Dun & Bradstreet Integrates Commercial Graph into Perplexity AI

Dun & Bradstreet Integrates Commercial Graph into Perplexity AI

A new collaboration between Dun & Bradstreet and Perplexity allows enterprise users to integrate verified business intelligence directly into AI workflows. By utilizing Model Context Protocol servers, the partnership aims to bridge the gap between AI adoption and the data readiness required for secure, auditable commercial decision-making.

The integration connects the D&B Commercial Graph—which tracks over 650 million global entities—to Perplexity Computer. This allows teams to bypass manual research by applying validated firmographics and risk logic to procurement, finance, and compliance tasks. According to Dun & Bradstreet, while 75% of companies report ROI from AI, only 6% believe their internal data is sufficiently prepared to support large-scale deployment.

Early performance metrics suggest the tools significantly streamline KYC and KYB compliance. Users reported up to a 700% increase in the speed of false-positive resolution and a 70–96% reduction in overall processing time. By anchoring workflows to the D-U-N-S Number, the system provides an audit-ready trail for identity verification and risk assessment. Clients can now access these connectors via the Perplexity marketplace to automate complex ownership analysis and supplier network monitoring.

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