Swedish startup eComID secures $17 million for AI-driven shopping tool

The fresh capital, which included participation from Regeneration.VC, Course Corrected, Stadium, and returning investor CapitalT, will fuel the company’s expansion and team growth. Launched in 2024, eComID currently supports over 60 brands, including COS, J.Lindeberg, and Asket, reaching a monthly user base of 20 million shoppers.

At the core of the platform is Vera, an AI agent that integrates shopper data to facilitate sizing intelligence and conversational search. Oscar Rundqvist, co-founder and CEO of eComID, emphasized that the technology addresses the disconnect between shoppers and digital environments by creating a consistent, informed shopping experience. Investors noted that the platform’s ability to reduce unnecessary returns while improving personalization is a critical development for the future of digital commerce.