Monks Expands EMEA Strategy Leadership with Two Key Appointments

Savage joins as Group Strategy Director, bringing three decades of experience with global powerhouses like Nike, Apple, and the BBC. A decorated strategist and educator at Oxford University, his mandate involves steering high-velocity AI outputs toward authentic consumer connection. Alongside him, Martín Bordoy steps in as Strategy Director, leveraging 17 years of expertise in brand architecture across European and Latin American markets. Having previously worked with Coca-Cola, Google, and Heineken, Bordoy will focus on translating rapid cultural shifts into measurable business growth.

These appointments arrive as Monks seeks to differentiate its proprietary platform, Monks.Flow, from generic automated marketing tools. By embedding deep strategic conviction at the start of the creative process, the firm aims to ensure that its AI-orchestrated campaigns remain culturally relevant. According to Alex Oberberg, Chief Revenue Officer for EMEA, the company is prioritizing human taste and category-defining vision to prevent the pitfalls of standardized, automated output in an always-on digital landscape.