FHC2026 Transforms Shanghai Into Global Food Trade Epicenter

The scale of this year's gathering aims to bridge the gap between production and retail through specialized sub-events. ProWine Shanghai leads the sector with new thematic zones, including a dedicated spirit area and a Bistro section designed for high-end trade networking. Simultaneously, the 42nd Shanghai International Franchise Exhibition targets expansion-minded investors, featuring over 150 chain brands seeking fresh capital and market reach.

Technical innovation and sustainability form the backbone of the secondary tracks. The Shanghai International Canned Food and Raw Materials Machinery and Equipment Expo highlights the supply chain, while the China International Fruit and Vegetable Trade Fair unveils a pavilion focused on smart agriculture. Additional events, such as the Salon du Chocolat and the Global Geographical Indication & Regional Brand Agricultural Products Expo, provide niche platforms for luxury goods and origin-certified products. By consolidating these diverse sectors into a single venue, organizers are creating a comprehensive ecosystem for global procurement and brand development.