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Mulberry to open flagship store at Liverpool ONE

Mulberry to open flagship store at Liverpool ONE

Mulberry is set to open a 979 sq ft boutique at Liverpool ONE this November, securing a prominent location on Peter’s Lane. The move marks a strategic effort by the luxury brand to bolster its presence in the UK market by targeting high-performance retail hubs with proven footfall and spending potential.

The upcoming opening reinforces the status of Peter’s Lane as a premium destination within the Liverpool ONE complex. Landsec, the landlord behind the site, has been curating a specific mix of lifestyle brands to drive this momentum, recently welcoming names such as ARNE, Monica Vinader, and Salomon’s first full-price UK store outside of London.

For Mulberry, the expansion aligns with its 'Back to the Mulberry Spirit' initiative. This strategy prioritizes reinvestment in core domestic markets and focuses on physical footprints that facilitate direct customer engagement. Pablo Sueiras, head of retail and hospitality leasing at Landsec, noted that the site offers the necessary brand performance to support the retailer’s long-term growth objectives.

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