Martha Stewart Secures Major Netflix Deal as Lifestyle Rivalry Heats Up

The video version of Stewart’s podcast debuts Wednesday through a partnership with iHeartMedia, while her cooking program is scheduled for an August 25 premiere. Stewart described the streaming platform as the ideal partner to amplify her discussions, which feature guests ranging from corporate leaders to culinary icons. The inaugural streaming episode highlights a conversation with Reddit co-founder Alexis Ohanian.

This professional pivot coincides with a period of friction between the two lifestyle figures. Stewart previously questioned the authenticity of Markle’s transition from acting and royal life to the homemaking industry, suggesting the career trajectory lacked continuity. Tensions escalated after reports surfaced that Stewart claimed to have overheard Markle discussing private royal family matters during a California dinner party—a narrative subsequently disputed by the event’s host and sources close to the Duchess. Industry observers suggest these public critiques reflect Stewart’s assertive approach to maintaining her dominance in the lifestyle space, a strategy she also applied last year with the launch of her luxury skincare line, Elm Biosciences.