The 2026 release features a white label accented in TCU purple, complete with a commemorative neck medallion and the brand's signature "alebrije" artwork inspired by Mexican folk art. Priced at $179.99, the boxed set is available exclusively through the company's website. The individual 2026 bottle, which contains the producer's standard blanco tequila, will also see a limited retail release while supplies last.
Andrew De La Torre, a TCU alumnus and co-founder of the distillery, described the collection as a reflection of local pride and the specific enthusiasm surrounding the university's athletics program. Beyond the retail releases, the brand maintains its standing as the "Official Tequila of the Horned Frogs" through hospitality partnerships at Amon G. Carter Stadium and the Schollmaier Arena.
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