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Nkuku partners with Back.tech to overhaul reverse logistics

Nkuku partners with Back.tech to overhaul reverse logistics

Ethical home retailer Nkuku is integrating Back.tech’s AI-driven platform to overhaul its reverse logistics and recommerce strategy. By automating grading and routing processes, the brand aims to transition from traditional returns processing toward a smarter, connected lifecycle for both parcel shipments and bulky home goods.

The partnership focuses on digitizing the entire returns journey, spanning direct-to-consumer e-commerce, large-scale inventory, and B2B supplier returns. Back.tech provides an AI-powered grading engine that automates decision-making, allowing Nkuku to determine the most efficient recovery path for every item returned.

According to Giorgio Vitale, Co-founder and CRO at Back.tech, the collaboration leverages the vision of Chris Wilson, Operations & Impact Director at Nkuku, to improve visibility across the supply chain. The implementation is designed to cut operating costs, minimize manual handling, and increase recovery rates by ensuring products are routed to their highest value destination faster.

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