The new footprint allows shoppers to browse and order thousands of products through dedicated digital kiosks located within the supermarket. The service supports both next-day collection and home delivery, bridging the gap between physical grocery shopping and broader home improvement needs. By centralizing these three distinct brands, the initiative aims to provide a one-stop destination for essentials ranging from household supplies to larger garden projects.
Representatives for The Range highlighted the strategic value of the partnership, noting that the initiative simplifies the customer journey by housing multiple specialist retailers under one roof. The Palmers Green site serves as the testing ground for this innovative retail model, which leverages CDS Superstores’ portfolio to maximize the utility of Morrisons' existing store estate.
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