Lost Surfboards, which has marketed its own “Mayhem” branded gear since 1985, claimed the singer’s album title and stylized red logo caused consumer confusion. The company argued that the pop star’s foray into merchandise threatened to dilute their niche brand identity. However, Judge Olguin found no evidence that Gaga intentionally misled the public regarding the source of her products. He emphasized that titles of artistic works receive heightened legal protection, effectively shielding the singer from the company’s claims.
This ruling confirms a previous victory for the singer, who successfully blocked the surf company’s attempt to secure a preliminary injunction last May. During that dispute, Gaga’s legal team dismissed the confusion argument as "nonsensical," noting that her merchandise was distributed via concert tours and her official website rather than through surf-specific retailers. Beyond the courtroom, the album has proven to be a commercial juggernaut, debuting at No. 1 on the Billboard 200 and setting a personal record for the artist with 74,000 vinyl copies sold in its opening week.





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