The LoyaltyPlay campaign has yielded significant operational gains for the company, driving a 42% increase in site visits and a 9.7% rise in fuel purchases. Unlike traditional loyalty models that rely on point-based accumulation, this initiative ties rewards to immediate, actionable consumer engagement. Customers earn fuel savings by playing games promoted within the DINOPAY app, creating a direct bridge between virtual activity and physical transactions at the pump.
Nick Gauger, manager of loyalty and marketing at Sinclair Oil, noted that the platform provided a compelling incentive for repeat visits and deepened the overall user experience connected to Sinclair Top Tier Gasoline. Jennifer Taylor-Glick, director of customer success for LoyaltyPlay, described the results as a validation of the company's vision to transform digital gameplay into tangible revenue, meeting a growing demand for performance-driven retail solutions.
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