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Joerns Healthcare Divests Netherlands Operations to Avance Care Group

Joerns Healthcare Divests Netherlands Operations to Avance Care Group

Charlotte-based Joerns Healthcare has offloaded its Netherlands-based sales and service division to Avance Care Group, marking the final stage of a multi-year portfolio realignment. The deal shifts the manufacturer’s primary focus toward North American expansion while maintaining product availability across the Benelux region through a new distribution agreement.

The transaction grants Avance Care Group exclusive distribution rights for Joerns’ portfolio within the Netherlands and designated surrounding territories. While the regional service footprint changes hands, Joerns retains its intellectual property, product designs, and manufacturing infrastructure. The company will continue to produce its core lines, including EasyCare and UltraCare beds, Hoyer patient-handling equipment, and the Dolphin and P.R.O. Matt therapeutic support surfaces.

Doug Ferguson, President and CEO of Joerns Healthcare, stated that the divestiture allows the firm to concentrate resources on North American growth. By narrowing its operational scope, the company aims to accelerate innovation cycles and better address the evolving clinical and economic demands of healthcare providers. Avance Care Group assumes responsibility for existing customer support, ensuring continuity for those currently utilizing Joerns’ technology in the Benelux market.

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