POP MART Revenue Hits 17.17 Billion Yuan Amid Aggressive Global Expansion

The company’s growth remains tethered to a diverse stable of intellectual properties. Six major brands—The MONSTERS, TWINKLE TWINKLE, CRYBABY, DIMOO, SKULLPANDA, and HIRONO—each surpassed 1 billion Yuan in revenue. TWINKLE TWINKLE emerged as the standout performer, boasting a 580.6% year-on-year growth rate. This IP-centric success was bolstered by a strategic shift toward plush categories, which surged 60% to 9.82 billion Yuan as fans gravitated toward interactive designs like the PUCKY "Tap-Tap" collection.

Physical retail footprints continue to expand alongside these digital and product gains. POP MART now operates 676 stores and 2,827 roboshops worldwide. Greater China remains the primary engine, contributing 12.2 billion Yuan in revenue and maintaining a high member repurchase rate of 51.6%. Meanwhile, international markets are scaling rapidly, with the Americas adding 22 stores in the first half alone. Beyond retail, the company is diversifying into experiential entertainment; POP LAND saw visitor traffic double following thematic upgrades, while pop-up ventures like POP BAKERY move the brand into lifestyle segments across Singapore and China.