Lucid Motors Taps Munsterhuis for Dutch Retail Expansion

The partnership integrates Lucid’s high-performance Air sedan and upcoming Gravity SUV into the portfolio of Munsterhuis, a family-owned automotive group with over 60 years of local market experience. By combining Lucid’s software-defined vehicle technology with the established service network of the Dutch dealer, the automaker aims to streamline the ownership experience for its European customer base.

Lawrence Hamilton, President of Europe at Lucid, described the move as a vital milestone for the brand’s regional growth, citing the Netherlands' robust demand for sustainable mobility. For Munsterhuis, the agreement represents an entry into the premium electric vehicle sector, with the company providing full aftersales support alongside retail operations. This move follows a similar hybrid retail model implemented in Germany earlier this year, signaling a consistent effort by Lucid to scale its physical presence across Europe without relying solely on company-owned studios.