Vaporesso Marks 11th Anniversary With Global Tech Push

The brand’s expansion strategy centers on the XROS series, with the XROS 6 introducing the 60S Smart Prime and Venturi airflow systems. Other hardware updates include the magnesium-alloy XROS PRO 2 and the COREX 3.0-equipped XROS 5 models, alongside the high-density battery integration in the LUXE XR MAX 2. These releases aim to solidify the company's market position while bridging its technical R&D with its "Move Beyond Ordinary" philosophy.

To mark the occasion, Vaporesso hosted creators at its Shenzhen headquarters for an immersive look at its manufacturing facilities and flavor development labs. Beyond the factory floor, the company is deploying AI interactive stations in retail outlets across the UK, U.S., France, Indonesia, and the UAE. These kiosks allow customers to co-create personalized interface designs, extending the brand’s reach through user-generated content. By inviting fans to share their own "breakthrough moments" on social media, the company is attempting to shift its marketing focus from pure hardware specifications to a more community-oriented narrative as it enters its 12th year.