ESW Chairperson Marc Pontet described the transition as a move toward a new phase of growth, citing Cowling’s dual background in retail and international operations as essential for the company's next chapter. Pontet noted that the incoming CEO brings the necessary discipline to manage the company's complex, multi-market global footprint.
Cowling, who oversaw WHSmith’s operations across 30 countries, plans to prioritize direct engagement with clients to identify new areas for investment and strategic value. He highlighted ESW’s focus on agentic commerce as a key driver for his decision, noting that his experience on the retail side of the partnership provides him with a clear view of the demands brands place on their commerce providers today.
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