NECOA deploys AI-driven retail platform across new Texas locations

The ELEVATE platform, developed by ExperienceMINT, integrates two core components: a Product Wizard and an AI Agent. The Product Wizard acts as a digital concierge, allowing shoppers to navigate NECOA’s countertop and built-in purification systems. It provides comparative analysis on features and pricing, while also offering sales associates a visual tool to guide customers through subscription and purchase options. For more technical inquiries, the AI Agent offers a conversational interface for real-time information on filtration specs and service details, with human staff available to intervene when necessary.

The expansion includes sites at major retail hubs such as The Galleria in Houston, Barton Creek Square in Austin, The Woodlands Mall, Baybrook Mall in Friendswood, The Parks Mall at Arlington, Stonebriar Centre in Frisco, and a specialized showroom within a Tom Thumb location in Richardson. According to ExperienceMINT CEO Andrew Pierce, the design goal was to move beyond static displays by blending physical product interaction with intelligent digital guidance. NECOA Co-CEO Kevin Shim noted that the rollout met tight deadlines, with the technology implementation playing a central role in the brand's early reception in the region.