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Burger King UK centralizes menu and pricing across 300 sites

Burger King UK centralizes menu and pricing across 300 sites

Burger King UK has integrated Openr technology across its 300 company-owned restaurants to streamline product and pricing management. By positioning the platform between existing systems like Oracle Simphony and Fourth RME, the chain has unified its digital infrastructure to support complex, multi-channel pricing strategies in a single, cohesive dashboard.

The implementation process moved rapidly, with the company transitioning from project kickoff to deploying Openr for its World Cup pricing strategy in just eight weeks. This integration allows the team to manage data across various customer-facing channels while maintaining the stability of their established Oracle infrastructure.

Clair Wentzel, Director of IT at Burger King UK, described the rollout as a smooth and collaborative experience. She noted that the partnership has been consistently responsive, simplifying the way the team handles pricing adjustments across their expansive estate.

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