GrowthLoop Launches Integrated Platform for Commerce Media Networks

The platform operates directly within existing data cloud environments like Snowflake, Google BigQuery, and Databricks. By eliminating the need to move sensitive customer data across multiple systems, GrowthLoop allows retailers to maintain governance while scaling their advertising capabilities. Retailers can now build custom audiences, activate campaigns across the open internet, and track closed-loop performance without relying on disparate, siloed tools.

Fanatics Advertising has already adopted the tech stack to leverage its extensive sports data for brand partners. According to Andrew Jarvie, Senior Director of Measurement at Fanatics, the integration allows the company to respond more rapidly to advertiser demands and deliver highly targeted campaigns. GrowthLoop positions this offering as a scalable alternative to traditional, manual-heavy approaches, aiming to streamline the transition from basic experimentation to enterprise-grade commerce media operations.